For Barbie girls living in a Barbie world, there’s nowhere quite as exciting as the place where Barbies are made. So we took a behind-the-scenes tour of a historically tight-lipped business and ...

Mattel will sell the dolls exclusively on Barbie.com at first while it negotiates with retailers for extra shelf space to make room for the new bodies and their clothes alongside the original.

In honor of Tallchief, the Barbie brand will make a donation through the Barbie Dream Gap Project to the Washington, ...

Sabrina Carpenter's concert at Footprint Center had fans singing along to her most emotional songs, including "Good Graces." ...

A year after ‘Barbie,’ the red carpet trend is still ... 11 provided a welcome respite from all that emerald (and would make ...

“We are a company made of women. We had a woman CEO in the ‘90s, and there was another one at some other time, so that’s two right there.” -Mattel CEO When Barbie ends up at Mattel’s ...

Mattel, the company behind Barbie, has issued an apology after QR codes on some Barbie doll boxes were found to link to inappropriate websites. The issue affected a limited number of dolls ...

Margot Robbie has entered her motherhood era. The Oscar-nominated “Barbie” star and producer reportedly welcomed her first child with film producer husband Tom Ackerley. People confirmed that ...

The Barbie movie isn't just a film; it's a marketing masterclass that offers valuable insights for branded podcasts. From collaboration and cross-promotion to emotional connection and values-driven ...

Months later, costumes on the red carpet are still ubiquitous. What started as a novel and striking approach to styling has ...