In our global, digital world, there are people working and shopping online and surfing the Web for information 24/7. This often means that customers are seeking to contact or obtain help from a ...

Artificial intelligence provides a way to boost customer experience (CX) by allowing contact center agents to understand customer sentiment. Early AI-powered chatbots that used natural language ...

Salesforce (NYSE: CRM), the global leader in CRM and AI-powered customer relationship management, today announced it has entered into a definitive agreement to acquire Fin, an industry-leading AI ...

Salesforce says it wants to use Fin's team and technology to improve Agentforce, its existing enterprise platform that ...

Last year I wrote an article questioning whether we should be using the term "customer technology" instead of "marketing technology." Frans Riemersma of Martech Tribe and the co-creator of the current ...

Sierra, the AI startup co-founded by OpenAI chairman Bret Taylor, has raised $175 million in a funding round that values the startup at $4.5 billion. Sierra, launched by Taylor and longtime Google ...

Businesses hope the artificial-intelligence technology behind ChatGPT can turn ordinary chatbots into impressive fonts of information, potentially transforming customer service. But many executives ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...