Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally ...

Publishers would be able to audit the ad server’s “final logic,” said Glenn Berntson, Google’s engineering director. He ...

Meta will also use voice recordings, photos, and videos acquired through footage from Meta’s Ray-Ban smart glasses to create ...

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...

Meta Platforms (META) will utilize data from user interactions made with its artificial intelligence service to show more ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.

MCP allows brands to connect their artificial intelligence assistants to the business systems that matter the most, whether ...