Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Rapper Kendrick Lamar wore Colorado head coach Deion Sanders' Nike Air DT Max '96 shoes during his Super Bowl halftime ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

Deion Sanders continues to be a part of the Super Bowl indirectly. He won two Lombardi trophies as a player in the 90s.

Deion Sanders’ iconic Nike Air DT Max '96 has surged in value on the secondary market following Kendrick Lamar’s Super Bowl ...

Shedeur Sanders continues to make headlines, not just for his NFL Draft stock but also for his loyalty to his father, Deion ...

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...