Deion Sanders’ iconic Nike Air DT Max '96 has surged in value on the secondary market following Kendrick Lamar’s Super Bowl ...

Deion Sanders and Nike are continuing to build on their successful partnership with a series of new colorways for the Nike ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Deion Sanders and Colorado have officially entered the race for elite five-star wide receiver Chris Henry Jr., a 2026 ...

After appearing in a pair of Asics sneakers during a press conference in the lead up to Super Bowl LIX, man of the moment ...

Nike confirmed the reunion with Sanders, who is now the head football coach at the University of Colorado, in 2023 in an email to USA TODAY Sports. “We welcome Deion Sanders back to the Nike ...

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.

Deion Sanders wore a few different helmets ... Air Turf 1 sneakers in his latest collaboration with Nike. He previously released Colorado-themed Air DT Max sneakers in 2024.

Deion Sanders continues to be a part of the Super Bowl indirectly. He won two Lombardi trophies as a player in the 90s.

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...