Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

It’s never too early to be thinking of Christmas especially if like footwear giant Nike (NKE) you recently posted a slide in ...

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Deion Sanders ... may know Sanders better as Coach Prime today, the Hall of Famer's new Nike sneakers are sparking a fresh debate about his NFL career. The sneakers include colors worn by ...

After appearing in a pair of Asics sneakers during a press conference in the lead up to Super Bowl LIX, man of the moment ...

Deion Sanders and Nike are continuing to build on their successful partnership with a series of new colorways for the Nike ...

Deion Sanders has once again proven his cultural impact. His iconic Nike Air Diamond Turf 1, reintroduced in its original 1994 design, sold out within minutes of its online release on Friday morning.

Now, the Nike Air Diamond Turf is coming back in the "Fire Red and Metallic Gold" colorway, and fans are divided. Are the shoes inspired by the Atlanta Falcons or the San Francisco 49ers? Sanders ...

Deion Sanders continues to be a part of the Super Bowl indirectly. He won two Lombardi trophies as a player in the 90s.

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...

Deion Sanders and Nike ... paying homage to Sanders’ draft day attire while also aligning with Colorado Buffaloes’ colors. In 2024, Nike released five new colorways of the Diamond Turf 3 ...