Delta Air Lines is getting used to losing a superlative. United Airlines and Continental Airlines plan to close their merger Friday, creating a Chicago-based carrier that eclipses Delta as the world's ...

One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline or “handle,” which describes or suggests the ...

Delta launched a new national and local advertising campaign May 7 to give itself a post-bankruptcy boost, capping a week of events that followed its April 30 emergence. The multimillion dollar ...

When Ben Baxter listens to Viola Davis’ deep yet melodic voice – one that extols the benefits of seeing the world on Delta – he can’t help but be mesmerized. Davis, the iconic Academy Award-winning ...

*The mother of model Natalia Harris, who passed away last year, received a heartwarming surprise when she was greeted by a Delta ad of her late daughter while catching a flight. Stephens spotted the ...

When it comes to surprises, not much will ever to top the “Candid Camera”-like stunt Naperville’s Lisa Smith pulled on her daughter Laura. Her effort was part of an advertising campaign video by Delta ...