Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...

Coca-Cola has promised to stop advertising its fizzy drinks to children under 12. In a victory for health campaigners, commercials for Fanta, Sprite, Coke and Diet Coke will not be shown during TV ...

Diet Coke’s reputation for promoting productivity predates the US president, of course. Financier Bob Diamond, the former CEO of Barclays, was said to have dedicated fridges of Diet Coke in his office ...

Inset: President Donald Trump drinks a Diet Coke at Trump National Doral Golf Club, Thursday, Oct. 27, 2022, in Doral, Florida. More David M. Bennett/Lynne Sladky/AP A famous 1995 ad depicted ...

When ads seeking applicants for engineering were posted, one employee wrote: “Plus: there’s a ton of Diet Coke.” The pair’s plan for government overhaul endorses the same work ethic.