Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

Diet Coke’s reputation for promoting productivity predates the US president, of course. Financier Bob Diamond, the former CEO of Barclays, was said to have dedicated fridges of Diet Coke in his office ...

Inset: President Donald Trump drinks a Diet Coke at Trump National Doral Golf Club, Thursday, Oct. 27, 2022, in Doral, Florida. More David M. Bennett/Lynne Sladky/AP A famous 1995 ad depicted ...

An Easter egg for Oscars fans made it into the ad as well, with an order of an egg McMuffin, no bacon, and a McCafé Latte for ...

Coca-Cola has promised to stop advertising its fizzy drinks to children under 12. In a victory for health campaigners, commercials for Fanta, Sprite, Coke and Diet Coke will not be shown during TV ...

Alcohol ads use themes like happiness ... Did you know that Musk has vowed he will "never quit" diet coke. His love for diet ...

When ads seeking applicants for engineering were posted, one employee wrote: “Plus: there’s a ton of Diet Coke.” The pair’s plan for government overhaul endorses the same work ethic.