To create an effective direct-mail campaign, start by getting your name ... Neon colors, for example, can attract attention for party planner or gift basket businesses. On the other hand, ivory ...

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email campaigns, and online advertisements. Yet, direct mail has retained its value as ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

and explores the best strategies for measuring the effectiveness of direct mail campaigns. The report features a range of examples where direct mail has been used to drive ROI and sustained growth.