More accurately, it’s a Disney game. It will land on multiple Disney properties, with ABC (not ESPN) generating the vast ...

Early indications suggest Disney’s lofty Super Bowl advertising expectations might have hit a speed bump. The company has ...

Early indications suggest Disney’s lofty Super Bowl advertising expectations might have hit a speed bump. The company has ...

Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up ...

The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and ...

Disney is betting it can woo buyers with programmatic and measurement. At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the ...

Disney’s broadcasting of Super Bowl LXI in February will be its first in two decades, potentially opening up more opportunity ...

Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the ad load ...

Deepening its ad-tech and data business for 2024 and for the upfront spring and summer selling season, Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts ...

Netflix (NASDAQ:NFLX) and Disney (NYSE:DIS) just gave investors a side by side look at two very different streaming playbooks ...