IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

The Walt Disney Studios announced Infinity Vision, a new certification for premium large format theaters, per a press release. The studio developed the program in collaboration with global theatrical ...

CinemaCon is wrapping up in Las Vegas, and all eyes were on Disney's big presentation this year. Not only because the studio showcased the first full trailer for "Avengers: Doomsday" at the event, but ...

The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...

Disney’s Infinity Vision targets IMAX with a flexible premium large format screen standard, but is it a real upgrade or just a new way to charge more for inconsistent experiences? The movie theater ...

With Avengers: Doomsday and Dune 3 vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.

It certainly helped that it was given a lavish announcement at CinemaCon in Las Vegas last month. And, better yet, Infinity ...

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In collaboration with global theatrical partners, the new premium large format ...

Don’t know your RPX and XD from your Prime and UltraAVX? Disney’s new Infinity Vision certification program is here to make ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...