Boost revenue with display advertising strategies: retargeting, personalization, interactive ads, and mobile optimization for ...
The article will talk about display advertising and the role it plays in GDN and how it can be used in order to engage the public effectively.
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...
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