even more ad revenue from users. On Reddit, one user on the r/youtube subreddit showed a screenshot of a 58-minute unskippable ad, which then prompted commenters to share their own experiences of ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

Sometimes you may need to view an ad before you can keep browsing," the feature's description reads. We've seen unskippable ads on other platforms, such as YouTube, where you'll typically see such ...

In a statement originally provided to Campaign, Google explained: “We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both us ...