The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

The extension is the first permanent offering since Strawberries & Cream in 2023 and comes as its parent company launches ...

Many brands offer their own take on classics like cola, lemon-lime, and orange, but Dr Pepper stands in a special category of ...

Probably not, but that’s the whole point of the marketing for Dr Pepper Ten, the new, 10-calorie soft drink aimed at men. A national ad campaign rolled out today proudly says the drink is “not ...

Dr Pepper just created a new drink with a distinct, fruity flavor.

Dr Pepper has a new flavor coming out just in ... vice president of brand marketing for the beverage division and business ...

Among flavor additions, Dr Pepper Blackberry launched today, with more coming from 7UP and Bai brands later this month.

Keurig Dr Pepper, Inc. engages in the production and marketing of non-alcoholic beverages. It operates through the following segments: Coffee Systems, Packaged Beverages, Beverage Concentrates ...

Earnings results often indicate what direction a company will take in the months ahead. With Q3 behind us, let’s have a look at Keurig Dr Pepper (NASDAQ:KDP) and its peers.

Burlington, Mass., and Frisco, Texas, unveiled its 2025 new flavor lineup in the U.S., featuring brands such as Dr Pepper, ...