Public health promotion campaigns can be effective, but they do not tend to be efficient. Most are time-consuming, expensive, and reliant on the intuition of creative workers who design messages ...

In his keynote address, Robert Hornik, Wilbur Schramm Professor of Communication, Annenberg School of Communication, University of Pennsylvania, discussed four guiding principles for health ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Sarah Todd returned to reporting in January 2025 after being assignment editor at STAT since October 2022. You can reach Sarah on Signal at sarahlizchar.47. The links between ultra-processed food and ...

AI can help public health agencies in the quest to end HIV. The United States is pursuing an initiative to end the HIV epidemic by 2030. To achieve this goal, public health agencies and organizations ...

Generative artificial intelligence could take years off the time between identifying public health risks and launching impactful mass media campaigns. Subscribe to our newsletter for the latest ...

Bolton is a senior scientist in the Department of Mental Health at Johns Hopkins University Bloomberg School of Public Health. Years ago, I was the only physician serving a small country town and its ...

The Centers for Disease Control and Prevention (CDC) debuted a new public health awareness campaign this week focused on educating teenagers and the people around them about substance use and mental ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Last month, MobiHealthNews published a roundup of digital health crowdfunding campaigns on Indiegogo and Kickstarter. One campaign that reached its goal early, called Flaredown, aims to help people ...

Health and Human Services Secretary Robert F. Kennedy Jr. is planning to launch a sweeping, four-year public relations campaign called “Take Back Your Health” that could cost tens of millions of ...