Researchers from Frankfurt School of Finance and Management published a new Journal of Marketing article that examines the role of syntactic surprise in formulating effective written messages. The ...
Some surprises in business are pleasant – most are not. But in the context of compliance investigations – the element of surprise may be the only thing working in your favor. Consider the following ...
The United Auto Workers union is showing the power of surprise as they threaten future strikes. That tactic was pioneered by a different union. Flight attendants. Any day now, we're told, the United ...
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