Email marketing remains a fundamental cog in the digital marketing chain. This implies that all your email campaigns must be focused, diligently used and (most essentially) on leveraged opt-in lists.

For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed, it helps to expand the customer base and get to know your audience better. Despite a ...

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a ...

Austin, TX — Upland Software, a leading provider of cloud-based enterprise work management solutions, is reinforcing the ongoing impact of its Adestra email marketing software amid growing demand for ...

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Campaigner is the best email marketing software for larger businesses because it allows you to scale your email marketing efforts quickly and easily with best-in-class features, including ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

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