Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

While working in a science lab is often the stereotypical example of research, DePauw students also routinely conduct research across the humanities, social sciences, and arts. Art history, biology, ...