Advertising is the art of persuasion, generally attempting to get a consumer or member of the public to act in a specific way. Advertisers can use positive messages to motivate someone to act, or send ...

You may have noticed an interesting wave of change in the way companies are interacting with their clients and consumers. What was once a world of vapid corporate-speak and gobbledygook jargon has ...

As much as facts are the core of an excellent marketing strategy, it would be amiss not to mention how important emotions are in the field. Customers tend to prefer companies they can develop a ...