This year’s Super Bowl ads are all about fun and familiarity
Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the Kansas City Chiefs going for a historic three-peat against the Philadelphia Eagles.
Super Bowl 2025 commercials, Myles Garrett to famous cameos: Sneak peek at funny ads
Super Bowl LIX promises to be a must-watch event, covering all the bases – sports (Kansas City Chiefs vs. Philadelphia Eagles), entertainment (Taylor Swift sightings?), music (Kendrick Lamar at halftime) and the big one,
What to expect from the Super Bowl commercials
Tim Calkins, Marketing professor from Northwestern's Kellogg School of Management, joined the WGN Evening News to talk about the Super Bowl commercials and marketing trends you will see during the Super Bowl.
Super Bowl Ads: The Game Within the Game
Super Bowl Sunday is the only night of the year in which Americans willingly engage with advertising en masse, and if minute-by-minute audience data is anything to go by, more people pay attention to the commercial breaks than the game itself.
A sneak peek at the Super Bowl ads you'll see this year
Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, while first-time and newer advertisers are courting outrageousness and using stunts to try to stand out.
Mixed Signals: Inside the making of a Super Bowl ad
If you have a tip or a comment, please email us [email protected] Sign up for Semafor Media’s Sunday newsletter: Here's everything you need to know about how to stream the Chiefs playing the Eagles at Super Bowl LIX.
Work + Money on MSN8mon
43 Best Advertising Slogans of All Time
The ads feature celebrities with milk mustaches and the famous slogan "Got Milk?" Additional ads in the campaign showed ...
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...
Smithsonian Magazine8d
Ernest Shackleton’s Famous Job Ad, ‘Men Wanted for Hazardous Journey,’ Is Probably a Myth
Citizen historians have spent decades searching for the original text of Shackleton’s advertisement. Now, some say it might ...
People15d
Hellmann's New Super Bowl Ad Teases a Famous ‘80s Rom-Com Deli Scene — and a Familiar Voice! Can You Guess Who It Is? (Exclusive)
In a clip shared with PEOPLE that pays tribute to a famous 1980s rom-com ... celebrity news to compelling human interest stories. The ad even offered a faux cover of PEOPLE that read, “Mayo ...
VML feasts on its own Super Bowl win: 'When Harry Met Sally' reunion ad
Kansas City's biggest advertising agency is reveling in another Chiefs Super Bowl. An added bonus? It made one of the most talked-about commercials.