The deal marks the first time Fanatics will operate the retail sites at the Super Bowl and NFL Draft. Over the past decade, Fanatics has operated on-site retail for the International Games. But the ...

It's Super Bowl Week and fans have descended upon Santa Clara, California to enjoy the festivities and spend their hard-earned cash. Someone should have reminded the Fanatics apparel brand of that ...

Fanatics has released a new pastel-colored sports apparel collection for women. The collection includes items for MLB, NFL, and NBA teams. Apparel options feature sweatshirts, hoodies, t-shirts, ...

Apparel brand Fanatics issued an apology this week over the lack of availability and poor quality of its Super Bowl LX gear after complaints from New England Patriots and Seattle Seahawks fans. In a ...

Fanatics, one of the country’s largest sports merchandise distributors and the NFL’s exclusive supplier of Nike fan products, is under fire for its Super Bowl 60 apparel ahead of Sunday’s title game ...

Major NFL retailers including NFL Shop, Fanatics, and FansEdge have launched 2026 NFL Draft apparel alongside exclusive collaborations such as NFL x Crocs. The releases arrive as jersey sales continue ...

Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league's on-site retail partner at marquee events.

For many, the Super Bowl marks a time of great commerce — especially for the fans of the teams that are playing in it. But while the Seattle Seahawks and New England Patriots faithful might not agree ...

Football fans were left furious after a major sports apparel brand came under fire for multiple Super Bowl merchandising issues ahead of the big game this weekend. Fanatics released a statement on ...

Fanatics taking NFL card rights in 2026 reshapes releases, pricing, and long-term strategy for collectors navigating a rapidly consolidating hobby. If you collect NFL cards, the next few months will ...

Fan apparel has evolved from simple jerseys to everyday fashion items for various settings. Consumers can find team gear from major retailers like Fanatics and premium brands such as Peter Millar.

Gambling content 21+. The New York Post may receive an affiliate commission if you sign up through our links. Read our editorial standards for more information. After a week off, the two top seeds in ...