Makeup is shifting away from minimalism in 2026: Bold, fun looks with an emphasis on technique, artistry, and self-expression ...

Viral makeup looks aren't just for people under 30. From matte lips to colorful mascara, these 2026 beauty trends are ...

During Ramadan, women seek a soft and refined makeup look that complements the spiritual ambiance while adding a touch of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Claudia Winkleman is back on our screens in the fourth ‘civilian’ series of The Traitors and her signature style is once ...

The fall season always feels like the perfect time for a reset — and what better way to channel that energy than with a fresh beauty look? Luckily, New York Fashion Week has begun just in time. On ...

Learn 19 makeup styles that match your personality. From natural to full glam, find the perfect look for your face and any ...

If your makeup routine has started to feel a little predictable, the fastest way to elevate it isn’t more product. A precise ...

Bollywood actor Tara Sutaria has AN innocent features and a smile to die for. She shares her makeup tricks in her Instagram post to achieve a flawless look.