Out in the wild, your hunting success often depends on blending seamlessly into the surrounding landscape, whether you’re in the deep woods, tramping through grassy fields or wading through ponds.

All-Star Pro Baseball Player Kyle Schwarber joins First Lite as the company’s first professional sports ambassador. A lifelong outdoorsman raised in Ohio, Schwarber spends his off-season pursuing ...

An outdoors media company helmed by popular hunting personality Steve Rinella recently acquired an Idaho-based outdoor gear brand, according to a news release from both companies. MeatEater, a ...

KETCHUM, Idaho, October 21, 2025--(BUSINESS WIRE)--First Lite, a leading technical hunting apparel brand, announced today that all-star pro baseball player, Kyle Schwarber has joined as the company’s ...