It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

Humour in advertising is on the rise and Christmas ads should be funnier this year, Kantar has found. So far this year 56% of ads have aimed to raise a smile, which, if the trend continues, will make ...

We used to be a proper people. Retail stores waited until after Thanksgiving to put up their holiday decor. Kids went back to school after Labor Day. Political ad season wasn’t all year long. Yet here ...

From the hit sitcom Friends to multiple Adam Sandler movies, Jennifer Aniston has been a comedy queen for decades. Now, she’s ...