A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

With websites, mobile technology and streaming services offering new avenues for advertising, television commercials are accounting for an increasingly smaller proportion of brands’ overall ad spend.

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Boomers and Gen Xers shared 22 commercial jingles and slogans that are still stuck in their heads decades later.

In presidential politics, campaign slogans are far more than catchy phrases—they're emotional triggers that tap directly into voters' gut instincts. As New York Times columnist Thomas Friedman ...

When it comes to safety, nothing beats a good slogan. Over the years, dozens of health and safety messages have come into popular culture, all designed to target a specific threat and educate the ...