How to win a penalty shootout (with game theory)

Lionel Messi is arguably the greatest soccer scorer of all time. But when it comes to penalty kicks, Messi is merely average.

Game Theory Acquires MVP Index to Pair Patented Measurement with Strategic Advisory

Game Theory, a sponsorship intelligence company, today announced its launch alongside the acquisition of MVP Index, the industry-leading sponsorship measurement platform. The company brings to market ...

FIFA World Cup 2026: Game theory and why a penalty shootout is 'part science and part art'

BENGALURU: Lionel Messi is one of the greatest footballers of all time. In one category, though, he's below average. In the ...
The Conversation

Red button or blue button? What a viral question tells us about game theory and the state of the world

Everyone on earth takes a private vote by pressing a red or blue button. If more than 50% of people press the blue button, everyone survives. If less than 50% of people press the blue button, only ...