Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. 7 killed and dozens injured following series of weekend shootings in ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

PepsiCo announced today that Gatorade is shifting away from the product category its founder, Robert Cade, invented 60 years ago: sports drinks. Gatorade will soon roll out a new brand identity ...

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...