From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...

For Google Shopping campaigns, simply adding a product feed ... Google may also restrict certain industries or ad types in specific markets. Google’s advertising policies page is a good place ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

Audience layering, using both Targeting and Observation, is available across several Google Ads campaign types, but with some differences in functionality and availability of audience types.

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

Google announced the release of version 19 of its Google Ads API, introducing several new features and improvements for developers. What’s new. Google published the highlights of what is new and those ...

This type of bidding considers multiple factors—including ... Effective keyword optimization is pivotal in refining Google Ads campaigns to target the most relevant audience. How do you bid on ...