For Jack Buser, who has worked in the gaming industry for 30 years, AI is an opportunity to push the boundaries of player experiences.

The evidence backs him up. Data from a Google Cloud study published five months ago shows that 97% of developers believe generative AI is reshaping the industry. Meanwhile, gaming revenues hit $189 ...

Artificial intelligence is making significant advances in the gaming industry by streamlining development and creating more immersive experiences, from reactive characters to dynamic environments and ...

Artificial intelligence is no longer a side project for game studios, it is rapidly becoming the core toolkit that shapes how ...

Google Cloud’s global director for games, Jack Buser, argues AI should be treated as a powerful tool that enhances human ...

Jack Buser, global director for games at Google Cloud has asked the gaming executives to make sure that their employees ...

Google Cloud believes artificial intelligence is becoming essential for game developers, with studios that fail to adopt it facing serious risks. Speaking to Business Insider, Google Cloud ...

About 90% of game developers have now incorporated AI into the video-game production process, according to Google Cloud gaming chief Jack Buser, a fact the tech giant exec said “was not true a couple ...

Jack Buser, global director for games at Google Cloud, acknowledged the pushback against AI in an interview with Business Insider, but claimed the mood is starting ...