The way I see it, there are two paths we can take in any given situation: one is the path of avoiding pain in the moment, and the other is the more difficult path of delaying pleasure for a bigger ...

Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

A new study has found that U.S children are more likely to delay gratification in opening a gift than in waiting to eat, while the opposite was true with children growing up in Japanese culture.

An ability to delay immediate gratification is associated with less frequent consumption of fast food, research indicates. The study has public health significance since away-from-home eating, and ...

CINCINNATI (WKRC) - Understanding what’s happening in a child’s brain may hold the secret to encouraging healthy behaviors. Curbing a child’s craving for sweets or screen time might be achievable ...

Overcoming impulses to enjoy here-and-now rewards in order to attain later benefits is fundamental to achieving goals. Such delaying of gratification is often measured by the well-known "marshmallow ...

Researchers in the social sciences have been searching for a holy grail: an accurate way to predict who is likely to engage in problematic behavior, like using drugs. A new questionnaire significantly ...

PORTLAND, Ore. (KOIN) — A man was arrested and accused of public indecency after allegedly engaging in inappropriate behavior at a public library in Cornelius. The Washington County Sheriff’s Office ...