Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Hampton Hotels is sponsoring USA Today’s AutoPilot application with customized advertising that goes beyond just the traditional banner to get consumers to book rooms. The hotel chain identified the ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

New evidence suggests that Nirvana’s classic tune “Come as You Are” might’ve been inspired by a hotel advertisement. The Hollywood Reporter reports that at a recent book reading in Kurt Cobain’s ...

Photo Caption: A still image from a hotel lobby for the Hilton "For the Stay" TV campaign that ran in 2022 and 2023. Source: Hilton Hilton led in TV ad spending last year, despite more ad dollars ...

Google announced for hotel ads they are now opening the commission (per stay) program for global participation for all Google Ads hotel advertisers. In addition, Google Hotel Ads can now be filtered ...

Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

One Million Moms, an evangelical astroturf group funded by the American Family Association (AFA) — which is a certified anti-LGBTQ hate group — is now attacking the Hilton brand of hotels for a ...