This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Some brands just seem to get you, don’t they? Like they’re speaking directly to you, tapping into exactly what you need and when. Actually, there’s no big secret to that; it’s all about understanding ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Finding a target market takes time, effort and a dedication ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Identifying a target market allows precise marketing and product strategies. Narrowing target market focus enhances resource allocation and marketing efficiency. Focusing on target customers drove ...

If you want to maximize the success of your marketing efforts and product sales, start by identifying the right target audience for your product. With a specific target customer in mind, you can get ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on customer segmentation analysis. This ...

Identifying the right market segments for a given product is key to attracting customers, generating revenue and earning optimal profit for your small business. While a number of approaches are used ...

Forbes contributors publish independent expert analyses and insights. I write about the creative ways millennials are making money. This article is more than 5 years old. There's both an art and ...

Small companies narrow their target markets to better reach their core customers. These are the customers who use their products most often and spend the most money. The best way to reach these ...