NEW YORK — After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com ...

British razor manufacturer King of Shaves has launched a new self lubricating razor aimed at competing with industry giants Gillette. The Hyperglide, which uses “superhydrophilic” technology so that ...

Launched last night at an event in London (16 January), the razor claims to eliminate the need for shaving foam by using a water-activated self-lubricating cartridge. It was four years in research and ...

King of Shaves is backing the launch of its “revolutionary” Hyperglide razor - claimed to eliminate the need for shaving foam - by sponsoring a professional videogaming team. It is hoping the ...