IGA has just unveiled a new value campaign, ‘Can’t Believable Prices’ in partnership with Special, tapping into the simple truth that new customers are often shocked by the prices on offer at their ...

And a complementary Christmas campaign. IGA has embarked on a mission to redefine ‘shopping local’. For years, a visit to your local independent grocer was seen as the convenient choice and a ...

IGA’s latest brand campaign via Special celebrates shopping local to help swerve the Christmas chaos that overtakes shopping centres every December, with the tagline, “You Can’t Beat Local”. The ...

IGA is promoting its Easter specials in a new commercial featuring the IGA Easter bunny. Featuring the bunny hopping into store with the aid of a pogo stick, the ad also features the music of Ben Lee, ...