Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...

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You may know Il Makiage for its viral shade matching ads or its try-before-you-buy option. But my first introduction to the brand was through my mom who’s been a devoted customer practically since it ...

Il Makiage Woke Up Like This foundation has a whopping 634,376 five-star reviews. The liquid formula has a thin consistency that feels lightweight on your face and has a natural, matte finish. The ...

We may receive a portion of sales if you purchase a product through a link in this article. With thousands of beauty brands crowding virtual shelves and influencers touting a new product every day, ...

If you’ve spent any time on social media, then I’m sure you’ve come across ads from Il MAKIAGE. The makeup brand, which markets itself as having the most accurate foundation coverage in the game, can ...

Il Makiage, a beauty brand that’s inescapable on social media, figured out how to help customers match skin tone online. Now its parent company, Oddity, is acquiring an AI-focused biotech firm to take ...

Oddity is branching into medical skincare with a new telehealth platform Methodiq, which blends the retailer's investments ...

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...