Forget sitting on a couch for therapy, Ajax Fitness says try a cold bath instead. Cold plunge, also known as cold water immersion or cold therapy, is now being offered at Ajax Fitness along with an ...

Self-care comes in many forms. Some people like to go for a weekly massage, while others take soothing baths to unwind after a long day at work or after an intense workout. One of the best ways to ...

LAUNCHED IN ATLANTA in 2019, infrared sauna and cold plunge chain SweatHouz has spread like wildfire across the U.S., with hundreds of franchisees signing up every year. Indy local Jeanette Ray is one ...

Sauna businesses are heating up in Madison. Well, you could say they're also cooling down — as a cold plunge has become the popular next step after a sauna session. This hot/cold experience is offered ...