As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Don E. Schultz, a pioneer in the field of integrated marketing communications (IMC) and advertising, passed away on Thursday at the age of 86. He is survived by his wife Heidi. Over the past four ...

In my last article, I introduced the need for an integrated, cohesive marketing communications program as we enter a new decade — one that is sure to see continued rapid changes in technology, ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...