Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to ...

In this paper, we investigate the relationship between complementary product integration and the initial technology strategy of a high-technology new venture. With customers placing considerable ...

Integrating your major suppliers into the new product development process can shorten development times and reduce risk. A strategy to perform such an integration effectively has to ensure suppliers ...

SAN MATEO, Calif.--(BUSINESS WIRE)--SnapLogic, the leader in generative integration, today announced a banner year marked by continued innovation, record customer wins and significant platform ...

LAS VEGAS--(BUSINESS WIRE)--ServiceNow (NYSE: NOW) today announced that it has a new product integration with SAP® SuccessFactors® Employee Central, helping customers to deliver high-quality employee ...

It turns out AMC's hit drama "Mad Men," about fictional 1960s advertising agency Sterling Cooper, uses product placements as part its own advertising strategy. By Todd Wasserman, Brandweek, The ...

Stringent regulatory mandates and legacy infrastructure constraints create a unique challenge that requires strategic ...

Cloud file storage and synchronization provider Dropbox said its 2019 focus on developing a business user collaboration ecosystem will expand in 2020 and beyond and help it cash in on its large user ...