When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

If we talk about website optimization, keyword research is an essential part for both PPC marketing and search engine optimization success. The internet is choke full of articles by search marketing ...

As you’re crafting your SEO plan, it’s vital to conduct research on what keywords are relevant to the market you’re targeting. This is important as you don’t want to be optimising for a bunch of ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword research is still one of the first things SEO ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

In the past we have heard about AdWords Account Size Limitation, where you are limited in the number of keywords your campaign can hold. We have even heard of remedies to this problem. But these, I ...