The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting zero-sugar versions of Coca-Cola and Pepsi against each other in live taste ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

Pepsi's campaign will kick off on February 6, 2025, in New Orleans' "Chips and Sips Quarter," a pop-up event near the Super Bowl venue, and will run until February 9. In March, the Challenge will ...

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...