After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

If you click on links we provide, we may receive compensation. Including Legos, outdoor play sets, Ms. Rachel dolls, and more Amazon (6) Amazon Prime Day has never been more fun. Seriously, just look ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

The LEGO Smart Play System also won Best Toy in the BestReviews Best of CES 2026 Awards. The biggest IP in 2026 by far is KPop Demon Hunters, which made its Toy Fair debut this year. From the company ...

In 2024 the United Nations declared June 11 as International Day of Play. The resolution’s stated goal was “to preserve, promote, and prioritize playing so that all people, especially children, can ...