The beauty giant makes a bold move to stay ahead in a fast-growing and competitive global market.

From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

These Korean beauty essentials are the next best thing to hit your stash — starting at just $8.

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

Join Josh and Ollie from Korean Englishman as they dive into the world of K-beauty and K-fashion at Seoul Fashion Week, with ...

The LVMH-owned retailer’s new omnichannel partnership with Olive Young will see it introduce a dedicated K-beauty zone in ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Once the top export market for South Korean cosmetics, Chinese firms lead at home and have made headway overseas – but gaps ...