L’Oreal has been accused of aggressively airbrushing Diane Keaton after its ad aired immediately after she appeared on stage at the Golden Globes. While Ms Keaton looked fantastic at last night’s ...

Ilon Specht, who rebelled against her patriarchal male colleagues at an advertising agency by writing a successful TV commercial for L’Oreal’s Preference hair color product that included a message of ...

She's there to announce the launch of Bare Naturale Mineral-Enriched Mascara, a new mascara that contains 86% natural-origin ingredients, per the company, including aloe, jojoba oil and Vitamin E as ...

NEW YORK, NY – FEBRUARY 13: Actress Blake Lively attends the L’Oreal Paris Paints + Colorista launch event at West Edge on February 13, 2017 in New York City. (Photo by Matthew Eisman/Getty Images for ...

LONDON (Reuters) - Two L'Oreal cosmetics adverts featuring actress Julia Roberts and supermodel Christy Turlington were banned in Britain by the Advertising Standards Agency on Wednesday, following ...

“This is my worst nightmare,” exclaimed the social media influencer-podcaster Bobbi Althoff atop her first SXSW panel today “Superstar Brands: Connection in the Era of Creators.” At first the 11 ...

Aishwarya Rai Bachchan and Sonam Kapoor have apparently been left out of a print ad for L'Oreal. While both actresses are brand ambassadors for the cosmetics giant, they appear to have been excluded ...

Ads shot at home using smartphones are quickly becoming the new normal. Eva Longoria shot an ad for L'Oréal herself at home, using a pair of iPhones. “With salons closed during lockdowns, demand for ...

PARIS (Reuters) - L'Oreal, one of the world's biggest advertising spenders, is slowly moving its huge promotional budget away from traditional media but said on Thursday markets should not expect any ...

Data-driven video means using customer intelligence to shape both a video's distribution and message. According to a report from video marketing platform Innovid, CPG companies are seeing strong ...