NEW YORK, Feb. 14, 2026 /PRNewswire/ -- Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets ...

A fan-made LEGO Exodia model has won the company’s Yu-Gi-Oh contest, meaning it will now be transformed into the franchise’s first official LEGO set.

LEGO Insiders Weekend is coming starting Saturday, November 23 through Sunday, November 24, and if you’re a LEGO die hard, you already know that this is like an early Black Friday packed with deals, ...

What are the first LEGO SMART Play sets? They are three new LEGO Star Wars sets including the Throne Room Duel and Darth Vader’s TIE Fighter. LEGO SMART Play is HERE. And that means that your LEGO ...

NEW YORK, Feb. 14, 2019 /PRNewswire/ -- The LEGO Group today unveiled LEGO® Hidden Side™, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost ...

The LEGO Store sells the R2-D2 building set at $99 and has no intention of discounting it. Amazon has it at $79, a price the LEGO Store would never sanction through its own channe ...

Lego and Crocs announced the beginning of a new partnership with the launch of the spectacular Lego Brick Clogs ($149.99), ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

LEGO is not only keeping up with upcoming releases like Jurassic World and Avengers: Age of Ultron, they are also going retro. Today, the company announced that it will be partnering with Warner Bros.

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...