Adidas, Liverpool and LFC kits
Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season
Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.
Yahoo Sports · 3d
3-Year Deal Confirmed: adidas return as Liverpool’s kit supplier in 2025
Details of the 2025/26 adidas Liverpool kits, both home and away, will be unveiled through official club and adidas channels. Supporters can get their hands on the new shirts from August 1, 2025, marking the start of what promises to be another memorable chapter in Liverpool’s kit history.
Daily Express · 3d
Liverpool confirm mega-money Adidas kit deal as Reds agree to end partnership with Nike
The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A collaboration with Nike's sister brand Converse was also launched.
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Liverpool's new Adidas kit could feature iconic emblem as Reds to join exclusive clubLiverpool have signed a new multi-year deal with German sportswear giants Adidas. It's a move that many fans will be ...
LIVERPOOL, UK - Media OutReach Newswire - 13 March 2025 - Liverpool Football Club and adidas have agreed a new multi-year ...
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