To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

A decade of unboxing surprises gets a pop culture upgrade.

L.O.L. Surprise!™, the original unboxing brand from MGA Entertainment (MGA), is celebrating 10 years of surprise, style and ...

If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

A LOL Surprise looks like a pastel-colored ball that you’d throw around with your pet. What’s inside each of them varies, which is why they’re so fun. Some include tattoos and collectible trinkets.

Dazzling doll sisters Queen Bee and Royal Bee make their first movie with help from their fashionable friends in this one-of-a-kind magical adventure.

LOL Surprise Dolls are popular amongst kids – but parents are concerned after its been discovered that dipping the dolls in cold water can result in designs that make it seem like they’re wearing ...

LOL Surprise! It might sound like a text you’d get before receiving shocking news, but it’s actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are topping ...

No one knows how long the coronavirus outbreak will last, but it’s already threatening to ruin Christmas. Toymaker MGA Entertainment is warning that the outbreak has already significantly disrupted ...