To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

A decade of unboxing surprises gets a pop culture upgrade.

L.O.L. Surprise!™, the original unboxing brand from MGA Entertainment (MGA), is celebrating 10 years of surprise, style and ...

If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

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LOL Surprise collectors have a new line to try and track down, as MGA has announced that LOL Surprise J.K. dolls are here. These four collectible dolls have real, styled, brushable hair, real fabric ...

One of the hottest Christmas toys this year has sold out and Trade Me traders are cashing in. The limited edition jumbo-version of the LOL Surprise dolls flew of the shelves in a matter of weeks and ...