LA CROSSE (WKBT) -- Wisconsin's Department of Tourism announced Tuesday that the state's tourism industry reached a new high in 2024. In 2024, tourism generated a historic $25.8 billion in total ...

LA CROSSE, Wis. (WEAU) - Wisconsin’s Department of Tourism says in 2023, La Crosse County broke personal records with $307 million in direct visitor spending. The county also reached just over $500 ...

Soccer fans are in for a treat as the Coulee Cup kicks off at Fields for Kids in La Crosse on Friday. Rush Wisconsin West is ...

Last year was record-breaking for tourism in La Crosse County, and a new Wisconsin Department of Tourism report shows the region brought in $307 million in direct visitor spending that contributed to ...

As Wisconsin’s tourism industry breaks economic impact records for the third consecutive year, many western Wisconsin counties join the state in smashing tourism records, helping drive the economy, ...

LA CROSSE, Wis. (WEAU) - The La Crosse Sport Show is preparing for its 47th annual event at the La Crosse Center. Campers and boats are being put into place and vendors are putting the finishing ...

According to the Travel Wisconsin Fall Color Report, peak color in the La Crosse area is currently expected during the fourth ...

La Crosse Regional Airport says it has not received a video from Homeland Security Secretary Kristi Noem that blames ...