Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, ...

Short-form video is built for mobile, so it may seem counterintuitive, but it's true: YouTube Shorts are becoming quite ...

Artificial intelligence is having a transformative impact on every aspect of the creator economy, a market currently worth $250 billion and set to reach $528 billion by 2030. Currently, some of the ...

Next generation of YouTube creators like MrBeast, Kareem Rahma and Brittany Broski are working outside the system to become ...

YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world.

Between bans on AI content farms and new AI-powered tools like Ask Studio, YouTube content production is being transformed by artificial intelligence. Here’s what this means for video marketers and ...